Listen: How to Fascinate
“If you’re not turning off part of your audience, then you’re not going to be fascinating you’re not going to be memorable.” - Sally Hogshead
By combining science with her experience inside the world’s most admired brands, Fascinate: How to Make Your Brand Impossible to Resist author and award-winning copywriter Sally Hogshead developed a hack to shortcut the branding process.
Sally joins us for episode 574 of The Art of Charm to tell us how we can apply her principles to make anything fascinating — in just one hour.
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The Cheat Sheet:
Listen to this episode of The Art of Charm in its entirety to learn more about finding your own specialty for the right audience, how the process of fascination is neurologically similar to the infatuation of falling in love, why you don’t learn how to be fascinating so much as you unlearn how to be boring, what shortcuts you can use to engage and fascinate others in an age of endless distractions, patterns high earners have in common that differentiate them from others who might match them in skills or experience, and lots more.
To discover your advantages in five minutes or less, take the Fascination Advantage assessment here — use assessment code CHARM in the signup form! Enjoy!
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