The Web Psychologist dishes...
Nathalie Nahai is an award-winning speaker, Web Psychologist, and author of 'Webs of Influence: The Psychology of Online Persuasion' (Pearson). With a background in psychology and digital strategy, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion.
Nathalie helps businesses to psychologically optimize for better engagement online, and lectures internationally on the subject of Web Psychology and Online Influence (audiences include Goldman Sachs and Southampton University). She also writes for national publications such as the BBC and The Guardian and runs a bi-monthly blog on the subject of Web Psychology.
She is also a member of #OgilvyChange, a new Behavioural Sciences Practice that utilises the latest thinking in cognitive psychology, social psychology and behavioural economics to create behavioural interventions in the real world.
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